Maxell

Maxell, whose name originates from the phrase “Maximum Capacity Dry Cell,” began operations in 1961 as a manufacturer of batteries and magnetic tape. Today, Maxell is recognized not only for its high-quality electronic products, but also as a company that contributes to society through the use of groundbreaking, original technologies. These innovations include Maxell’s unique Analog Core Technologies, such as mixing and dispersion, fine coating, and high-precision molding and forming, which are driving technological advancement across various fields.

At the heart of Maxell—the element essential to our identity—are our Analog Core Technologies. Human senses like sight, hearing, and touch exist at the intersection of the digital and analog worlds. We believe that the analog realm has the power to stimulate and express these senses in ways that are unlimited.

Analog Core Technologies serve as a bridge between the analog and digital, playing a vital role in achieving Monozukuri—our approach to craftsmanship—in areas where complex and delicate manufacturing is not possible through digital technology alone.

• Mixing & Dispersion enables uniform mixing of materials regardless of particle size, hardness, or liquid viscosity.

• Fine Coating applies coatings, paints, or adhesives of any viscosity across wide surfaces with consistent thickness.

• High-Precision Molding & Forming involves precision mold manufacturing and molding techniques developed through the production of cassette shells, optical discs, and lenses.

By leveraging these technologies, we aim to deliver unique functions with superior quality, and create entirely new products and services for the market.