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Expand into Western markets with trusted local support

Jetro & VirtualExpo Group: a strategic program designed to help Japanese manufacturers grow their global presence – faster and smarter.

About Jetro

JETRO (Japan External Trade Organization), operating under Japan’s Ministry of Economy, Trade and Industry, is a government agency dedicated to strengthening Japan’s economic ties with the world. With offices in 55 countries, it supports Japanese companies in their global expansion and attracts foreign investment to Japan.

Present in 55 countries

1,800+ foreign investment projects facilitated

13,000+ Japanese companies supported in their export activity

JETRO & VirtualExpo: a strategic alliance since 2020

In partnership with VirtualExpo Group, JETRO helps Japanese manufacturers gain international visibility through our digital marketplaces. Each selected company joins a dedicated Japan Pavilion, powered by Glohai, the official program operator.

The benefits of the JETRO program

This partner program is sponsored by JETRO. Glohai is responsible for implementing the program and providing hands-on support to all participating companies.

Guided Onboarding


  • Pre-selection and onboarding by Glohai
  • Personalized support in Japanese
  • 20% discount on VirtualExpo’s annual packages

Global Visibility


  • International visibility in the Japan Pavilion
  • Optimized presentation of your company and product portfolio, available in 9 languages

Lead generation


  • 4 Japan-only newsletters per year sent to targeted buyers
  • €1,000 SEA budget per company to drive qualified traffic to your products

Ongoing Support


  • Local, trusted support from Glohai
  • Marketplace training
  • Assistance in managing buyer inquiries