Take Tokyo Innovation Global
Get your products in front of 8.8+ million international B2B buyers, with expert support from Tokyo SME and VirtualExpo.

About Tokyo SME
The Tokyo SME Support Center is a public-interest organization created by the Tokyo Metropolitan Government. Its mission: help small and medium-sized companies scale beyond Japan.
Through this partnership, Tokyo SME provides strategic support for overseas expansion — including business matching, export strategy consulting, and programs like the Japan Pavilion with VirtualExpo. The center also runs a branch office in Thailand to strengthen access to the ASEAN market.

Dedicated ASEAN presence

50+ years of trusted service

Hands‑on export support
Tokyo SME & VirtualExpo
The strategic partnership between the Tokyo SME Support Center and VirtualExpo aims to accelerate the international expansion of small and medium-sized enterprises (SMEs) based in Tokyo.

With a strong local presence, close relationships with exhibitors, and a comprehensive 360° support approach, Tokyo SME offers essential guidance to participating companies.

VirtualExpo provides access to a global audience of over 8.8 million buyers, along with a tailored program focused on lead generation strategies and enhancing international visibility.
The benefits of the partner program
Built for SMEs with global ambition. This program helps you:
Stand Out in the Japan Pavilion
Showcase your innovations in a space dedicated to Tokyo-based SMEs.
Reach the Right Buyers
Leverage newsletters, banners, and targeted campaigns to attract global leads.
Access Exclusive Rates
Benefit from discounted packages negotiated by Tokyo SME.
Get Tailored Support
Guidance from local experts with strong ties to Tokyo’s business ecosystem.
Testimonials